Behind The Brand

Science Meets Fashion

Behind the Brand

A custom tailored fit backed by a mathematical algorithm written by an MIT engineer. Designed in Paris, made with innovative Italian fabrics, inspired by the idyllic West Coast YOLO lifestyle. The first dress shirt "Cut for Confidence", that hides flaws, highlights assets, and is scientifically proven to increase self-image. 

the founder

M. Raad

When an MIT Engineer, a French menswear associate, and a business industry major happen to be born in the same family, the result is innovation.

Mehdi Raad started his career in Telecom, helping to design everything from LTE networks around the globe, to devices for Apple.

While working around the world, he had difficulty finding clothes that were appealing and comfortable.

Inspired to make a change, he decided to code an algorithm based on a sample of 30 million people to fix this very issue. He knew that he would find a way to combine fashion and comfort.

Maceoo began in San Diego at the Andaz Hotel, the current home of Maceoo. Here he met the owner of a little Italian factory who decided to join him in creating the very first shirt based on this innovative mathematical model.

After five years of building Maceoo while working full time as a telecom engineer, Maceoo has reached 365 Point of Sale and has a full (and always growing) team of dedicated warriors!

The Meaning Behind the Name & Logo

Our inspiration comes from General Maceo who led his country to Independence from the Spaniards. Maceo was known as the Great Titan Lion because of his exceptional physical strength. 

Today we may not be on the same battlefield of Maceo, but we are on a modern battlefield striving for success and to leave a legacy. In the past, one had to conquer and stand victorious wearing the appropriate armor for protection. Today, YOUR only armor is MACEOO!

The three parallel, horizontal bars inside the MACEOO logo are inspired by the mathematical symbol of "different/not identical to". The mathematical symbol is inspired by our own developed algorithm.

Our purpose at Maceoo is simple. It is to separate you from the crowd so you can be your very best. Think of us as the blue pill in the movie limitless!

founder's favorites

"They tell me I'm too passionate, but my inner circle tells me there's no such thing"

M. Raad, Founder

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Meet The Maceoo Man